Publisher's Synopsis
Tableau is a widely used business intelligence (BI) and analytics software trusted by companies like Amazon, Experian, and Unilever to explore, visualize, and securely share data in the form of Workbooks and Dashboards. With its user-friendly drag-and-drop functionality it can be used by everyone to quickly clean, analyze, and visualize your team's data. In the market, there are some books about Tableau, the rising BI tool. They are a very good source of knowledge, especially for beginners, about the software itself. However, I've found that dominating only how to manipulate the software is not enough to make effective visualizations for the job of a particular field of industry.
The book introduces 22 techniques that are effective for visualizing Online Marketing related data such as:
- Web Analytics data
- CPC Ads data
- SEO tool data
