Seventh edition
Paperback (16 Jun 2023)
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Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
| ISBN: | 9781071851647 |
| Publisher: | SAGE Publications |
| Imprint: | Sage |
| Pub date: | 16 Jun 2023 |
| Edition: | Seventh edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xxiv, 545 |
| Weight: | 1056g |
| Height: | 185mm |
| Width: | 234mm |
| Spine width: | 34mm |
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Paperback
Published 18 Jun 2020
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Published 01 Apr 1996
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