Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
Social Marketing Behavior Change for Social Good
Paperback (16 Jun 2023)
Includes delivery to the United States
8 copies available online - Usually dispatched within 7 days