Publisher's Synopsis
The Tactical Marketing HandbookThe first and only comprehensive guide to tactical marketing, this book gives you practical ways to win more customers and sales.
Despite the many books on marketing, the topic of tactical marketing has been overlooked for far too long. Yet tactics are more actionable than marketing strategy, which often remains theoretical. The Tactical Marketing Handbook outlines 91 ways to boost engagement, gain loyalty and boost revenue; and it offers a step-by-step guide to 49 of them. Here's what you get:- 14 methods for creating successful new products
- 13 communication tactics
- 7 things you should do to enhance your product or service
- 10 ideas for planning your marketing
- 7 tactics to make your customers happy
- 6 solutions for beating the competition
- 12 ways to increase your price and boost your revenue
- 20 ideas for promoting your products
- 5 ways to run a Sale
- 17 "must-have" actions to enhance your online effectiveness
