The Name's the Thing

The Name's the Thing Creating the Perfect Name for Your Company or Product

1st Amacom pbk Edition

Book (31 Dec 1991)

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Publisher's Synopsis

Discusses the role of commercial names, identifies names to avoid, and describes each step in selecting a name, from initial research to ownership registration.

Book information

ISBN: 9780814477557
Publisher: Amacom
Imprint: Amacom
Pub date:
Edition: 1st Amacom pbk Edition
DEWEY: 658.827
DEWEY edition: 20
Language: English
Number of pages: 171
Weight: -1g