Social Marketing

Social Marketing Behavior Change for Social Good

Seventh edition

Paperback (16 Jun 2023)

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Publisher's Synopsis

Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

Book information

ISBN: 9781071851647
Publisher: SAGE Publications
Imprint: Sage
Pub date:
Edition: Seventh edition
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: xxiv, 545
Weight: 1056g
Height: 185mm
Width: 234mm
Spine width: 34mm