2nd Edition
Paperback (30 May 1992)
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Includes delivery to the United States
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This revised edition reviews how the widening application of research techniques can be used to improve management and marketing decision-making rather than just provide information. It includes a completely new chapter on developing a market information system.
| ISBN: | 9780749407490 |
| Publisher: | Kogan Page |
| Imprint: | Kogan Page |
| Pub date: | 30 May 1992 |
| Edition: | 2nd Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 189 |
| Weight: | 320g |
| Height: | 234mm |
| Width: | 153mm |
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Paperback
Published 18 Jun 2020
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