Publisher's Synopsis
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
The Advertising Controversy: Evidence on the Economic Effects of Advertising
Hardback (28 Feb 1981)
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Book information
| ISBN: | 9780865690578 |
| Publisher: | ABC-CLIO |
| Imprint: | Praeger |
| Pub date: | 28 Feb 1981 |
| DEWEY: | 338.476591 |
| DEWEY edition: | 18 |
| Language: | English |
| Number of pages: | 226 |
| Weight: | 907g |
| Height: | 248mm |
| Width: | 171mm |
| Spine width: | 25mm |
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