Publisher's Synopsis
Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership. In this book, the author picks up where Seth left off. The book is a collection of articles grown from the seeds Seth planted. What you'll find here is not "Seth Regurgitated", but a deeper exploration of ideas. Most of the articles are about marketing, with a few other topics mixed in. Titles include:
- How Do You Create a Mythological Brand?
- Why It's Hard to Be Interesting and Interested
- Fools Cash In Where Angels Fear To Tread
- Do Only Cheaters Prosper?
- Doing Business in an Information-Overloaded World
- Creating Connections Through Shared Experience
- Does Everybody Have to Be a Social Media Expert Now?
- Choosing Your Customers
- Shiny Old Objects
- Introductory Reverse-Discount Price?
- Causal Chains and Solution Chains
- A Demonstration is Worth a Thousand Words
- One Man's Hype is Another Man's Truth
- Mass Marketing for the Social Age
- An Invitation to Change the World
- and more.
