Hardback (15 Apr 2018)
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Larger and more diverse and empowered than any other generation, Gen Z (born 1996- 2010) is turning business models and marketing departments upside down. Learn how to capture the hearts of young people who hate conspicuous ads with this guide to the new rules of marketing.
| ISBN: | 9780814439272 |
| Publisher: | AMACOM |
| Imprint: | AMACOM |
| Pub date: | 15 Apr 2018 |
| DEWEY: | 658.8340842 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xxi, 202 |
| Weight: | 442g |
| Height: | 162mm |
| Width: | 236mm |
| Spine width: | 27mm |
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Paperback
Published 18 Jun 2020
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