Marketing Research in Practice

Marketing Research in Practice

Paperback (30 Jul 2007)

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Publisher's Synopsis

The title provides sound insight into conducting marketing research. It is based on a simulated research study, applicable to both consumer and business research and it follows a typical South African and learn-by-example approach.

Book information

ISBN: 9781868883288
Publisher: UNISA Press
Imprint: UNISA Press
Pub date:
Language: English
Weight: -1g
Height: 229mm
Width: 152mm