4th Edition
Book (01 Mar 1991)
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Includes delivery to the United States
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This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of CIS, coverage of careers in marketing research, more real-world examples and a new software supplement with data on real marketing research studies.
| ISBN: | 9780070347571 |
| Publisher: | McGraw-Hill |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Mar 1991 |
| Edition: | 4th Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 20 |
| Number of pages: | 856 |
| Weight: | 1450g |
| Height: | 254mm |
| Width: | 203mm |
| Spine width: | 38mm |
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