5th Edition
Book (31 Dec 1990)
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Organized around the stages of the research process, this standard textbook provides a balance of the qualitative and quantitative aspects of marketing research. Cases are supported by computerized data bases reflecting actual company situations and studies. Annotation copyright Book News, Inc. Portland, Or.
| ISBN: | 9780030314728 |
| Publisher: | Dryden Press |
| Imprint: | Dryden Press |
| Pub date: | 31 Dec 1990 |
| Edition: | 5th Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 1070 |
| Weight: | 1661g |
| Height: | 239mm |
| Width: | 200mm |
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