Publisher's Synopsis
Topics of this book on marketing research include: extensive treatment of ethics in discussing market research; increased emphasis on the use of the Internet in marketing research; and revised case studies.
Marketing Research Methodological Foundations - The Dryden Press Series in Marketing
7th Edition
(04 Aug 1998)
Not available for sale
Includes delivery to the United States
Out of stock
Other formats/editions
Check stock
Book information
| ISBN: | 9780030238161 |
| Publisher: | Dryden Press |
| Imprint: | Dryden Press |
| Pub date: | 04 Aug 1998 |
| Edition: | 7th Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 1017 |
| Weight: | 1833g |
| Height: | 260mm |
| Width: | 211mm |
| Spine width: | 50mm |
We recommend
$1.83off
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
Save $1.83
RRP $69.01- $67.18
