Paperback (02 Feb 1999)
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Marketing Research brings together the theory and practice of market research. Adopting a student-centred approach, the book provides a complete introduction to the subject, covering basic techniques as well as recent developments in the field.
| ISBN: | 9780333721780 |
| Publisher: | Macmillan Business |
| Imprint: | Macmillan Business |
| Pub date: | 02 Feb 1999 |
| DEWEY: | 658.83 |
| DEWEY edition: | 21 |
| Number of pages: | 219 |
| Weight: | 381g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 13mm |
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Paperback
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