Publisher's Synopsis
This text provides an integration of both the professional and practical elements of marketing research, by providing an understanding of the management issues and the practical techniques facing today's marketers.
Marketing Research An Integrated Approach
Paperback (22 Nov 2002)
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Book information
| ISBN: | 9780273651130 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 22 Nov 2002 |
| DEWEY: | 658.83 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 353 |
| Weight: | 722g |
| Height: | 246mm |
| Width: | 189mm |
| Spine width: | 18mm |
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