Publisher's Synopsis
This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.
Paperback (07 Oct 1997)
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This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.
ISBN: | 9780321014177 |
Publisher: | Pearson Education |
Imprint: | Prentice Hall |
Pub date: | 07 Oct 1997 |
Weight: | 1415g |
Height: | 262mm |
Width: | 208mm |
Spine width: | 38mm |