Publisher's Synopsis
SEO stands for search engine optimization. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services.
This book is heavy on theory and light on examples. It is up to you to use your imagination, experience, and initiative to combine it all in a suitable way for your company.
If you are an SEO manager within an SEO agency, then this book is not for you. You are part of the problem, not part of the solution. This book exists to make you redundant.
