Publisher's Synopsis
Innovate the Next is the 7th book by author and entrepreneur Tiisetso Maloma.The core teaching of the book examines how one can become an innovator of novel products (physical and virtual) in any industrial revolution.It is targeted at entrepreneurs, employees and innovation enthusiasts.To understand and master a thing, one has to understand how it forms, unfolds and evolves.SECTION IChapter One takes us through evolutionary biology to form a foundation to understand the innovation of evolution (man-made and biological).After all, biology gave humans the brain with which they innovate.It looks at the factors pre-determining the success or failure of biological and man-made innovations. To achieve this, it borrows from the biological 'Adjacent Possible Theory' which was devised by the theoretical biologist, Stuart A. Kauffman.To illustrate this guide methodically, Tiisetso Maloma devised a set of factors entitled, 'Enabling factors for products success with the Adjacent Possible.'These factors are: (a) Behavioural Utility, (b) Innovation (Adjacent Possible stacking, or stacking for agility), (c) Location Specific Adjacent Possible Advantages, (d) Spaza/Convenience Metrical Interest/Advantage of a Product, (e) Business Model, and (f) Luck.Their function is to analyse, evaluate and strengthen any product innovation or idea.Chapter Two connects the success or failure of man-made innovations to evolutionary psychological inclinations by means of the Human Greed Pyramid, as devised by Tiisetso Maloma.The pyramid illustrates how product success is allowed and/or disallowed by human inclinations.It further shows how novelties are discovered and uncovered through the exploitation of human cognition and man-made innovations.The pyramid shows, from a human perspective, how the world is layered and how others creatively control or contribute to it.Chapter Three explores how inclinations can be plotted into innovations.Chapter Four reverse engineers the models illustrated in the book into skills one can hone to become an innovator of novel products. It draws scenarios for entrepreneurs, employees and innovation aspirants.SECTION IISection Two connects the models learned throughout the book to understand the current (Fourth) Industrial Revolution and its technologies: robotics, artificial intelligence, nanotechnology, quantum computing, biotechnology, the Internet of Things (IoT), decentralized consensus, 5G, 3D printing and autonomous vehicles.It sheds light on key innovation concepts such as Moore's Law, exaptation, and convergence.It is a Chapter on how to see into the future as an innovator.
