Paperback (30 Apr 1999)
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Aimed at anyone who needs to carry out a market research project, but lacks knowledge and experience, this text is organized in workbook format and will be relevant to both consumer and industrial markets. It may also aid students of marketing or marketing research.
| ISBN: | 9780749400088 |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Pub date: | 30 Apr 1999 |
| Language: | English |
| Number of pages: | 128 |
| Weight: | 300g |
| Height: | 216mm |
| Width: | 172mm |
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Paperback
Published 18 Jun 2020
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