6th Edition, Global Edition
Paperback (02 Sep 2011)
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Includes delivery to the United States
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For undergraduate and graduate global marketing courses.
The excitement, challenges, and controversies of global marketing.
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The new edition focuses on the recent changes in the world, including the global financial crisis.
| ISBN: | 9780273756071 |
| Publisher: | Pearson Education |
| Imprint: | Pearson Education |
| Pub date: | 02 Sep 2011 |
| Edition: | 6th Edition, Global Edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 22 |
| Number of pages: | 621 |
| Weight: | 1116g |
| Height: | 216mm |
| Width: | 276mm |
| Spine width: | 21mm |
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