Tenth edition
Paperback (19 Feb 2020)
Includes delivery to the United States
7 copies available online - Usually dispatched within 7 days
This volume's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets.
| ISBN: | 9781292304120 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 19 Feb 2020 |
| Edition: | Tenth edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 23 |
| Language: | English |
| Weight: | 11790g |
| Height: | 271mm |
| Width: | 213mm |
| Spine width: | 20mm |
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