3rd Edition
Paperback (19 Sep 2006)
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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
| ISBN: | 9781405854269 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 19 Sep 2006 |
| Edition: | 3rd Edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 717 |
| Weight: | 1476g |
| Height: | 263mm |
| Width: | 194mm |
| Spine width: | 31mm |
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