Second edition
Paperback (19 Jul 2012)
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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
| ISBN: | 9780273756545 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 19 Jul 2012 |
| Edition: | Second edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 560 |
| Weight: | 1026g |
| Height: | 262mm |
| Width: | 193mm |
| Spine width: | 19mm |
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