Publisher's Synopsis
Points out the four major kinds of errors found in marketing research and uses specific cases to show how erroneous reports can endanger business operations.
Danger: Marketing Researcher at Work
Hardback (28 Mar 1983)
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Book information
| ISBN: | 9780899300269 |
| Publisher: | ABC-CLIO |
| Imprint: | Praeger |
| Pub date: | 28 Mar 1983 |
| DEWEY: | 658.83 |
| DEWEY edition: | 19 |
| Language: | English |
| Number of pages: | 200 |
| Weight: | 478g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 12mm |
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