Publisher's Synopsis
Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan - to make sure it's up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy.
In this book, you will discover:
Chapter 1: Content Marketing? What Does that Mean?
Chapter 2: Getting Started
Chapter 3: Taking Another Step
Chapter 4: We Have to Talk about Your Brand
Chapter 5: Writing for the Web
Chapter 6: Writing Better
Chapter 7: Your Website
And so much more!
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