9th Edition, Global Edition
Paperback (05 Oct 2011)
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Includes delivery to the United States
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For undergraduate and graduate consumer behavior courses.
Explore the "act of buying" and beyond.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people?s social experiences.
The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
| ISBN: | 9781408283493 |
| Publisher: | Pearson Education |
| Imprint: | Pearson Education |
| Pub date: | 05 Oct 2011 |
| Edition: | 9th Edition, Global Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 23 |
| Number of pages: | 680 |
| Weight: | 1250g |
| Height: | 273mm |
| Width: | 215mm |
| Spine width: | 25mm |
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