Consumer Behavior Buying, Having, and Being

Michael R. Solomon

13th edition

Paperback (06 Nov 2019)

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Publisher's Synopsis

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Book information

ISBN:	9781292318219
Publisher:	Pearson Education
Imprint:	Pearson
Pub date:	06 Nov 2019
Edition:	13th edition
DEWEY:	658.8342
DEWEY edition:	23
Language:	English
Weight:	1260g
Height:	276mm
Width:	216mm
Spine width:	22mm