Publisher's Synopsis
For consumer behavior courses.
This text is the leading undergraduate book for consumer behavior. It's very current, hip and engaging, while reflecting the latest research.
Consumer Behavior Buying, Having, and Being - The Prentice Hall International Series in Marketing
5th Edition
Paperback (02 Aug 2001)
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Book information
| ISBN: | 9780130950086 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 02 Aug 2001 |
| Edition: | 5th Edition |
| DEWEY: | 658.8342 |
| DEWEY edition: | 21 |
| Number of pages: | 549 |
| Weight: | 1004g |
| Height: | 254mm |
| Width: | 203mm |
| Spine width: | 20mm |
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