8th Edition
(01 Aug 2000)
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This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
| ISBN: | 9780072416886 |
| Publisher: | Irwin McGraw-Hill |
| Imprint: | Irwin McGraw-Hill |
| Pub date: | 01 Aug 2000 |
| Edition: | 8th Edition |
| DEWEY: | 658.83420973 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 776 |
| Weight: | 1650g |
| Height: | 230mm |
| Width: | 220mm |
| Spine width: | 32mm |
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Published 18 Jun 2020
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