Publisher's Synopsis
Accelerate Sales Growth Through CRM MasteryFrustrated with disjointed systems limiting revenue performance?
Struggling to realize the promised CRM benefits?
- How to evaluate and select systems aligning tightly to sales performance objectives
- Methods for securing leadership commitment, measuring value and tracking CRM ROI over time
- Approaches to increase adoption through tailored training, gamified skill building, and embedded user assistance
- Frameworks to continuously expand utility via innovations in predictive analytics and automated workflows
- Tactics for orchestrating flawless customer journeys spanning personalized marketing, efficient sales, and bespoke service
- Techniques used by category leaders to mature capabilities iteratively through governance, idea inputs and tech revitalization