Publisher's Synopsis
Accelerate Sales Growth Through CRM Mastery
Frustrated with disjointed systems limiting revenue performance?
Struggling to realize the promised CRM benefits?
Most sales leaders implement customer relationship management platforms without unlocking transformational intelligence and workflow advantages needed for growth. But for sales operations managers actively cultivating CRM acumen across people, processes and technologies, huge gains await.
In "CRM Mastery", you'll discover:
- How to evaluate and select systems aligning tightly to sales performance objectives
- Methods for securing leadership commitment, measuring value and tracking CRM ROI over time
- Approaches to increase adoption through tailored training, gamified skill building, and embedded user assistance
- Frameworks to continuously expand utility via innovations in predictive analytics and automated workflows
- Tactics for orchestrating flawless customer journeys spanning personalized marketing, efficient sales, and bespoke service
- Techniques used by category leaders to mature capabilities iteratively through governance, idea inputs and tech revitalization
Through best practices and examples from sales operations, you'll learn to champion CRM centricity revolutionizing revenue productivity, intelligence and customer relationships over the long term.
If you're ready to realize CRM's full promise as a strategic sales accelerator, this book is for you. Transform your CRM into an unmatched revenue growth engine today!
