Business Market Research

Business Market Research - Marketing in Action Series

Paperback (25 Oct 1997)

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Includes delivery to the United States

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Publisher's Synopsis

Buisness Market Research is an introductory analysis of market research in industrial or business-to-business markets. It is aimed at those with little or no experience in the area, who may need to commission research or analyze and interpret survey data themselves.

Book information

ISBN: 9780749419844
Publisher: Kogan Page
Imprint: KoganPage
Pub date:
DEWEY: 658.83
DEWEY edition: 21
Language: English
Number of pages: 165
Weight: 282g
Height: 214mm
Width: 170mm
Spine width: 13mm