Publisher's Synopsis
Building a strong, productive analytics shop takes careful planning, methodical steps and smart use of resources and data. This workbook walks you through how to structure your office for a successful, data-driven program. The workbook covers these topics:
Understanding what Analytics Is
Fitting Analytics into Your Organization
The Types of Analytics Projects and how You Can Use Them
Determining Whether to Build or Buy
How to Build an In-House Team
How to Buy Services Successfully
Getting Buy In
