Publisher's Synopsis
Tells the stories of thirty-six successful and unsuccessful new product introductions, and offers advice on market research.
Bringing New Products to Market The Art and Science of Creating Winners
Book (31 Jul 1991)
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Book information
| ISBN: | 9780814450178 |
| Publisher: | AMACOM |
| Imprint: | AMACOM |
| Pub date: | 31 Jul 1991 |
| DEWEY: | 658.575 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 248 |
| Weight: | 535g |
| Height: | 228mm |
| Width: | 152mm |
| Spine width: | 30mm |
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