Publisher's Synopsis
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Basic Marketing Research Integration of Social Media
4th Edition, International Edition
Paperback (05 Sep 2011)
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Book information
| ISBN: | 9780132570183 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 05 Sep 2011 |
| Edition: | 4th Edition, International Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 23 |
| Number of pages: | 672 |
| Weight: | 1256g |
| Height: | 276mm |
| Width: | 216mm |
| Spine width: | 23mm |
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