Publisher's Synopsis
This text breaks the complex maze of marketing research down into seven straightforward stages. End-of-part cases are included to help students develop evaluation skills as they examine each stage of the research process.
Basic Marketing Research
5th Edition
Hardback (15 Oct 2003)
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Book information
| ISBN: | 9780324190977 |
| Publisher: | South-Western |
| Imprint: | South-Western |
| Pub date: | 15 Oct 2003 |
| Edition: | 5th Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 738 |
| Weight: | 1837g |
| Height: | 273mm |
| Width: | 216mm |
| Spine width: | 25mm |
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