Publisher's Synopsis
This text breaks the complex maze of marketing research down into seven straightforward stages. End-of-part cases are included to help students develop evaluation skills as they examine each stage of the research process.
Basic Marketing Research
4th Edition
Hardback (19 Jun 2000)
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Book information
| ISBN: | 9780030211041 |
| Publisher: | Dryden |
| Imprint: | Dryden |
| Pub date: | 19 Jun 2000 |
| Edition: | 4th Edition |
| DEWEY: | 658.83 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 830 |
| Weight: | 1942g |
| Height: | 283mm |
| Width: | 222mm |
| Spine width: | 34mm |
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