Publisher's Synopsis
International business etiquette can be challenging. It changes shape, shifting as you cross borders, taking new forms as you travel across time zones. How you take your tea, how you wear your suit - they send different signals in Osaka than they do in Chennai. So when it comes to making a great impression, your good intentions will only take you so far.
Many of the business etiquette rules of your home country likely come as second nature to you. You know them because you grew up watching them on television, seeing them performed by the adults around you, or learning them first-hand from a parent or grandparent. You can't rely on your intuition and dashing good looks alone to navigate the waters of international business. You need to do your research and be willing to unlearn some of your hard-wired cultural beliefs.
This book demystifies the social/cultural conventions that prevail in the business meeting environments of the world's 20 most powerful economies, and highlights the 20 principal areas of etiquette and personal interaction that apply in an international business context.
