SIRFs-UP Catching The Next Wave In Marketing : The Story of How "Spend to Impact Response Functions" (SIRFs), Algorithms, and Software Are Changing The Face of Marketing
Book (15 May 2012)
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Book information
| ISBN: | 9781466337497 |
| Publisher: | [publisher not identified] |
| Imprint: | [publisher not identified] |
| Pub date: | 15 May 2012 |
| Number of pages: | 457 |
| Weight: | 667g |
| Height: | 229mm |
| Width: | 152mm |
| Spine width: | 26mm |
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