Publisher's Synopsis
If you're looking for straight talk on branding-what it is, what it isn't, and how it's done-this book is for you.
Branding your company takes more than adding a logo. This book walks you through how to:
* Build a memorable brand identity
* Create strong messaging that connects with customers
* Identify and communicate your differentiators
* Attract customers who share your vision
To create a brand, you need to project a vision and reputation worthy of loyalty. Use the sixteen steps in this book to build your brand, and transform your business into a strong competitor that will attract the target customers you've been searching for.
