Emotional Decisions Tradeoff Difficulty and Coping in Consumer Choice - Monographs of the Journal of Consumer Research
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Decision-making can be difficult and often results in necessary trade-offs, e.g., safety versus price in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.
Book information
ISBN: | 9780226534336 |
Publisher: | University of Chicago Press Journals |
Imprint: | University of Chicago Press Journals |
Pub date: | 03 Oct 2001 |
Edition: | 1 |
DEWEY: | 658.8342 |
DEWEY edition: | 21 |
Language: | English |
Number of pages: | 209 |
Weight: | 312g |
Height: | 23mm |
Width: | 16mm |
Spine width: | 1mm |