10th Edition
Paperback (01 Apr 2006)
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Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.
| ISBN: | 9780071109154 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 01 Apr 2006 |
| Edition: | 10th Edition |
| DEWEY: | 658.83420973 |
| DEWEY edition: | 22 |
| Number of pages: | 790 |
| Weight: | 1669g |
| Height: | 254mm |
| Width: | 203mm |
| Spine width: | 30mm |
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Paperback
Published 18 Jun 2020
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