Publisher's Synopsis
Every day, over 4 billion videos are watched on YouTube, making it second only to Facebook for social media marketing and an essential tool for your business. Your YouTube audience spans nearly every age group, every country and every important demographic. This 6 page laminated guide will show you how to reach them through creating a channel, promoting, getting discovered, tracking and analyzing viewers as you inspire a call to action - turning viewers into customers and then repeat customers.
6 page laminated reference guide includes:
- Digital Marketing
- YouTube Marketing
- YouTube Terms & Definitions
- Setting Up a YouTube Channel
- Create & Customize Your Channel
- Create, Edit and Upload a Video
- Create Playlists
- Monetize Your Channel
- Livestream Content
- Manage Privacy Settings
- Messaging
- Types of Marketing Video Content
- Storytelling Marketing
- Creating Compelling Stories
- Targeting Specific Audiences
- Types of Appeals
- Marketing Techniques & Strategies
- Branding
- Brand Consistency Across Messages
- Promoting Your Videos
- Improve SERP Ranking, SEO & SEM
- Improve Findability
- Drive Traffic to Your Videos
- Evaluating ROI & Monitoring Key Metrics
- Ethics
- YouTube Policies & Regulations
- Creative Ideas
