Publisher's Synopsis
Featured in Ad Age, Association of National Advertisers, and Kirkus Reviews
"Many executives want to have a more productive relationship with their agency, but don't know where to start. This book provides practical take-home value to get you started." - Ellie Doty, CMO of Dolphin Entertainment and former CMO of Burger King and Chili's
Throughout his career as one of the most respected leaders in the advertising and marketing world, leading agency CEO Jared Belsky has been known for the results his teams produce and the strong bonds he builds with his clients. So, what's his secret?
In You Get The Agency You Deserve, Belsky, who is also the author of The Great Client Partner, outlines twenty practical and emotional lessons for clients to get the most out of their agency partnerships. His real-world knowledge is outlined in useful, bite-size chapters that will lead not just to mutual trust and better communication, but also more successful campaigns and an increased bottom line.
- Provide effective feedback to your team
- Set clear expectations and goals that will produce better work and results
- Better motivate team members by communicating with confidence, candor, and optimism
- realize the best path for navigating conflict is not a divorce, but rather improving the relationship
Jared Belsky has been in the driver's seat as CEO and co-founder of Arcadia, a digital marketing and analytics agency, and former CEO of 360i. Future clients and agency leaders will do well to adhere to the counsel he's developed after 20 years of leadership experience with some of the nation's most successful agencies and brands.
