Publisher's Synopsis
In You Can't Buy Customer Loyalty But You Can Earn It, Denis Pombriant, teases apart customer rewards programs and shows that they are not generating the loyalty that their sponsors need. Loyalty and rewards have a common root but they are fundamentally different. In this concise analysis Pombriant identifies what loyalty is in the modern marketplace and gives clear advice about how businesses at all levels can work to improve their loyalty results and drive greater revenues, better retention and enable customers to be happier about their vendor decisions.
