Publisher's Synopsis
* How to zero in on the key features and benefits of your ad
* How to write a headline that really sells
* How to come up with an original, effective selling concept
* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!
This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. ""This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications.""