Publisher's Synopsis
Women drive 80 percent of consumer spending. The most powerful determining factor of how we see the world is gender. This segment of the population holds a buying power of more than $4.4 trillion dollars, in the US alone!Mastering the skill to tap into the world's largest buying segment will give you the competitive advantage you need. Dawn Jones shares seven techniques for bridging the gap and capturing more business. Recognize powerful, yet subtle differences selling to women vs. men.Learn how to keep your intention genuine.Master the sales questions that motivate even challenging buyers.Determine if your style is helping this decision maker say "Yes" or "No."Recognize your own blind spots.Why Women Buy will equip you to be light years ahead of your competition at mastering the art of selling to half the planet!
