2015
Hardback (15 May 2015)
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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
| ISBN: | 9781137466679 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 15 May 2015 |
| Edition: | 2015 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xv, 223 |
| Weight: | 428g |
| Height: | 228mm |
| Width: | 144mm |
| Spine width: | 21mm |
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