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Why People (Don't) Buy

Why People (Don't) Buy The Go and Stop Signals for Consumers

2015

Hardback (15 May 2015)

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Publisher's Synopsis

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9781137466679
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 2015
DEWEY: 658.8342
DEWEY edition: 23
Language: English
Number of pages: 223
Weight: 428g
Height: 228mm
Width: 144mm
Spine width: 21mm