Publisher's Synopsis
Aimed at marketing managers, this text provides an original approach to understanding and studying the consumer, and details a way of identifying the goals, wants, beliefs, and choices currently motivating consumers.
Why People Buy
Paperback (21 Dec 1989)
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Book information
| ISBN: | 9780195040876 |
| Publisher: | OUP USA |
| Imprint: | Oxford University Press |
| Pub date: | 21 Dec 1989 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 195 |
| Weight: | 179g |
| Height: | 205mm |
| Width: | 138mm |
| Spine width: | 10mm |
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