1st Edition 2014
Paperback (01 Jan 2014)
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This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
| ISBN: | 9781349471034 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 01 Jan 2014 |
| Edition: | 1st Edition 2014 |
| Language: | English |
| Number of pages: | 231 |
| Weight: | 454g |
| Height: | 216mm |
| Width: | 140mm |
| Spine width: | 15mm |
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